Society for the Performing Arts Houston

Digital Ads | Print Design | Video Editing


Since 1966, the Society for the Performing Arts Houston (SPA) has been bringing unique and memorable artists, speakers, musicians, and more to Jones Hall.

After their 50th anniversary season and upon the arrival of a new CEO, Meg Booth, the SPA was looking for a new graphic design team to create a cohesive visual identity across all of their platforms. The lingering effects of Hurricane Harvey on the entire theater community in Houston also meant the primary focus of the SPA’s in-house team was on recovery, requiring the
use of external assistance.

Based on their existing web design, Padron Design Studio developed a language of graphic elements that would unify the SPA’s season across print and digital media. We also introduced new media platforms such as promotional videos.

By finding a graphic design team they could trust, the SPA was able to refocus their internal marketing team towards public relations and ticket sales.


Society for the Performing Arts

Target Audiences

Potential Show Audiences of All Ages

Donors & Fundraisers

All of Houston


Print Media


Postcards & Mailers

Poster Art

Rack Cards

Digital Ads

Video Editing

More About the Client

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