Society for the Performing Arts Houston

After their 50th anniversary season and upon the arrival of a new CEO, Meg Booth, the SPA was looking for a new graphic design team to create a cohesive visual identity across all of their platforms. The lingering effects of Hurricane Harvey on the entire theater community in Houston also meant the primary focus of the SPA’s in-house team was on recovery, requiring the
use of external assistance.

Based on their existing web design, Padron Design Studio developed a language of graphic elements that would unify the SPA’s season across print and digital media. We also introduced new media platforms such as promotional videos.

By finding a graphic design team they could trust, the SPA was able to refocus their internal marketing team towards public relations and ticket sales.