Shaping Success is a Houston-based at-home therapy business aimed at helping children and adults with autism. As the business grew, they needed a new corporate identity that built on their previous colors and fonts but added a new conceptual aspect. Shaping Success used a variety of art supplies to help their clients with “sensory play.” I opted for multi-color paint prints as inspiration for their color scheme to expand their plain healthcare blue. No other competition had that variety.
Then, I used the two partners’ hand prints for a custom addition to each business card back. Essentially, if every child or client needed to be helped in a special way that served only them, each business card would have a custom hand print.